Study of us Privacy · updated 8 Sept 2026

How Study of Us handles your data

The short version: your photo is shown to other people, your survey answers are not. We use everything in aggregate for research, we don't sell any of it, and you can delete it all from your account page.

Who runs this

Study of Us (studyofus.com) is run by Aella, an independent researcher. This policy covers what Study of Us collects and does.

What we collect

What other people can see

If you submit a photo, other people using the site, signed in or trying the games as a visitor, will see it in the matchup and guessing games, and may see how it ranks. The photo is shown on its own, with no name, handle, or link to your account. It is served only to this site's own pages: opening a photo's address by itself, or embedding it on another site, does not work, and search engines are told not to index it.

Your survey answers are never shown to anyone individually. They are used in two ways: pooled with everyone else's to build the reports and findings, and as hidden ground truth in the guessing games, where other people guess about your photo without ever being told the answer.

Your report pages, your credits, your matches and everything else behind your login are visible only to you. If the site offers a public profile page and you choose to create one, only what you put on that page is public.

What we do with it

We do not sell your data, and we do not show ads based on it. There are no social-media pixels on this site. We use Google Analytics to count visits and see which pages and links bring people here. It runs with ad personalisation switched off, and it is only told the page path, never the part of the address after the question mark, so it does not learn which photo report you opened or which link you came in on.

Cookies

Who else handles the data

We use a handful of services to run the site. Each one sees only what it needs to do its job:

How long we keep it, and how to delete it

We keep your data while your account exists. On your account page there is a "Delete my Study of Us data" button. It removes your photos from the games and deletes everything Study of Us holds about you: credits, game progress, and your survey answers. Aggregate statistics that were already computed before you deleted (for example, how often a photo was chosen) contain no way to identify you and are not rebuilt. Backups roll off on their own within a few weeks.

You can also ask us to show you what we hold, or to delete it for you, using the contact below.

Age

Study of Us is for adults. You must be 18 or older to use the site or submit a photo.

Changes

If this policy changes in a way that matters, we will note the new date at the top of this page and mention it on the home page.

Contact

Use the feedback button in the corner of any page, or message @Aella_Girl on X.